E3 Expo Gives Back to the Community

Washington, DC – May 6, 2009 – The Entertainment Software Association (ESA) today announced several charitable programs scheduled to take place on-site at the Los Angeles Convention Center (LACC) during this year’s Electronic Entertainment Expo (E3 Expo) trade show on June 2-4 that give the gaming industry the opportunity to reciprocate goodwill to the Los Angeles area and offer support to the community.

“I’m proud we can give back to the Los Angeles-based community that has welcomed us for so many years. We felt that this would be a perfect way to let our E3 Expo attendees become personally involved in charitable efforts, and allow them to make a difference,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association that represents the U.S. computer and video game publishers and owns the E3 Expo.

The ESA has partnered with the nonprofit military support organization “Pro vs. GI Joe.” The organization sets up real-time video game competitions between professional athletes and celebrities and military personnel stationed all over the world, via the Internet and in person, as a means of support in a fun, interactive way. At this year’s E3 Expo, Pro vs. GI Joe will have several stations set up within their military tent, enabling attendees of the Expo to “throw down” a personalized video challenge to the troops via their “GI Joe Throw” program. These videos will be uploaded to the organization’s Web site for troops around the world to accept their challenge. The organization is also planning to hold one Pro vs. GI Joe video game competition per day between a pro and/or celebrity and local military personnel. In addition, Pro vs. GI Joe will also unveil their exclusive Military Online Gaming (MOG) site.

“E3 Expo is the perfect platform for Pro vs. GI Joe to connect with the gaming community in a truly fun and interactive way,” said Greg Zinone, co-founder and president of Pro vs. GI Joe. “We are thrilled to be part of the Expo to showcase that our organization is about more than just playing video games; it’s about the connection we are making through the games, something the troops absolutely love. We are honored to show the gaming community that through Pro vs. GI Joe, they now have a way to support those troops by simply doing what they already do – play video games.”

The ESA is also inviting all computer and video game enthusiasts the opportunity to create and submit an entry in the E3 Expo 2009 T-shirt Contest. The winning design will be unveiled on June 2, the opening day of the E3 Expo. The submission deadline date is May 14. Submissions will be viewable on the E3 Expo Flicker page, http://www.flickr.com/photos/E3_Expo. The official T-shirt will be available for purchase at E3 Expo and www.E3Expo.com. A portion of the proceeds will be donated to The Midnight Mission, a Los Angeles-based organization that provides multiple layers of services for the local area homeless with an emphasis on developing self-sufficiency. Entrants should send an email with an attached JPG file of their design no bigger than 5MB to esa@theESA.com with the subject line “E3 T-Shirt Contest.” Please visit www.E3Expo.com for additional details and official rules.

Finally, in coordination with the American Red Cross Blood Services Region, Southern California, the ESA has organized a blood drive scheduled to take place on-site at E3 Expo on June 4 from 10:00am – 4:00pm. Appointments will be required to donate and you can sign up online at www.givelife.org and enter E3 Expo as the sponsor code.

Approximately 40,000 people will attend E3 Expo to witness the latest unveilings and announcements that launch the hottest video games and hardware platforms for the holiday season.


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